Case Studies: Cappagh Hospital Foundation

Rebuilding a Hospital Foundation fit for the future

Client Overview

Cappagh Hospital Foundation raises funds for the National Orthopaedic Hospital Cappagh’s development, research, education, teaching, training and the provision of strategic patient support programmes to meet patients’ needs and improve lives.

Core Goals

Following a period of inactivity during the pandemic, Mantra was engaged to do a full and comprehensive funding strategy to relaunch the Foundation. Mantra was subsequently retained to support the foundational implementation of the strategy over six months and to provide strategic search to find the new Director of Foundation to the strategy forward.

Methodology

Using our 5 step strengths-based DREAM model, we had considerable input from stakeholders including the hospital, board, team and funders through interviews, and group sessions.

Outputs

Strategic Fundraising Plan and Implementation Plan

Final Strategy with 4 Key Pillars

  • Visibility and Presence

  • Income Diversification

  • Future Focused

  • Compelling Storytelling

 Foundational Implementation including:

  • Fundraising communications

  • Onsite Hospital Marketing (Boney Maloney)

  • Website wireframe and copy

  • Corporate partnerships pitch deck

  • Legacy strategy and materials

  • Case for Support

  • Philanthropy & corporate targeting strategy

  • Recruitment of Director of Foundation

 Outcomes

  • Newly established programme

  • Relaunched to the Hospital

  • Right team in place to ensure growth