Case Studies: AsIAm

 “Mantra are engaging and collaborative and they bring a wealth of passion and expertise to their work. As a growing organisation, their insight and strategic support have been essential as we have set out to navigate the complex world of fundraising. I would highly recommend Lisa-Nicole and MANTRA to any organisation which wants to build its offering and secure a sustainable growth path”

Adam Harris, CEO, AsIAm

AsIAm - Building sustainable funding to give people with autism the Same Chance

Since 2014, AsIAm has been a powerful movement for change for the Autism community in Ireland. AsIAm has transformed from an online platform designed to share information and experiences to Ireland’s National Autism Charity, dedicated to transforming society, so it works for autistic people and their families. AsIAm is autistic-led and focused on representing, connecting, coordinating and unifying the Autism community in Ireland.

 Core Goals

Mantra Strategy was initially engaged to co-create their new Strategic Fundraising Strategy for the period 2021 – 2024 to diversify their portfolio.  Mantra continues to support the implementation of their funding strategy and Same Chance communications platform.

Methodology

Using our 5 step strengths-based DREAM model, we had considerable input from stakeholders including the team, funders, autistic community and other interested parties through interviews, group sessions and surveys.

Outputs

Strategic Fundraising Plan with two subsequent reviews

 Final Strategy with 4 Key Pillars

  • Strategic Partnerships

  • Philanthropy

  • Public Fundraising

  • Integrated Campaigns

 Foundational Implementation including:

  • Fundraising communications

  • Website wireframe and copy

  • Corporate partnerships pitch deck

  • Legacy strategy and materials

  • Case for Support

  • Philanthropy & corporate targeting strategy

  • Digital and individual giving strategy and communications plan

  • Fundraising Team recommendations

 Outcomes

  • Fundraising income has more than doubled in 2 years

  • Building a team to enable future growth in fundraising

  • Diversifying revenue and building sustainability

  • Greater confidence for the future