Case Studies: Acquired Brain Injury Ireland

“ABI Ireland had the pleasure of working with Mantra Strategy for strategic planning, and we couldn’t be more pleased with the results. Their team support was a unique and fresh approach and they took the time to truly understand our unique organisational culture, challenges and goals, guiding our senior team and Board collaboratively through every stage of the process. The strategies they supported ABI Ireland to develop balanced ambition with realism while remaining aligned perfectly with our vision, mission and values. We highly recommend Mantra Strategy to any organisation seeking strategic guidance”.

Karen Foley, CEO, ABII

Client Case Study: Acquired Brain Injury Ireland (ABII)

Project: Strategic Planning & Implementation Support
Timeframe: Mid-2024 – Ongoing

Background

Acquired Brain Injury Ireland (ABI Ireland) is the leading national provider of community-based neuro-rehabilitation services for people living with an acquired brain injury. As the organisation approached the end of its previous strategic cycle, ABI Ireland sought a bold, inclusive, and future-focused roadmap to guide its next chapter.

Our Role

In mid-2024, ABI Ireland partnered with Mantra to co-create a new strategic plan that would reflect the voices of people affected by acquired brain injuries, staff, and stakeholders—while setting an ambitious direction for the future.

Working closely with the CEO and senior leadership team, Mantra facilitated a highly collaborative strategy development process, grounded in insight, inclusion, and impact. The result was “Beyond Boundaries: Strategic Plan 2025–2029”—a clear, mission-aligned framework designed to expand ABI Ireland’s reach, deepen its impact, and strengthen its organisational foundations.

Highlights

  • Co-creation Workshops: Led engaging sessions with staff, leadership, and board members to shape the vision and goals.

  • Strategic Narrative & Framework: Developed a clear, energising story for the future—supported by bold but actionable priorities.

  • Successful Launch: Mantra supported ABI Ireland in launching the strategy across four staff engagement days nationwide in early 2025, helping teams connect with the vision and see their role in bringing it to life.

  • Ongoing Implementation Support: Mantra was retained to provide implementation support—working closely with the CEO and senior team to translate strategic priorities into concrete workplans, monitor progress, and maintain momentum.

Impact

  • A shared sense of direction and renewed energy across the organisation

  • Staff engagement embedded in both strategy design and rollout

  • A strong partnership between strategy and day-to-day operations

  • Continued leadership alignment and accountability through implementation coaching and planning

Looking Ahead

With a strong foundation now in place, ABI Ireland is poised to deliver on the ambitious goals of Beyond Boundaries. Mantra continues to serve as a strategic partner—supporting progress, removing roadblocks, and keeping the organisation focused on what matters most.