Case Studies: Look Good Feel Better

“It was great to know that thanks to Roisin and Mantra Strategy, Look Good Feel Better would continue to offer a quality service. Having a trusted relationship with Róisín and her taking the reins meant that I knew the strategic plan continued to proceed but also that any possibilities could be embraced and dealt with.”

Annabel O’Keeffe, General Manager, Look Good Feel Better

How interim executive support can make a huge difference to smaller charities

Client Background

Look Good Feel Better puts smiles on the faces of women receiving cancer treatment with free skincare and make-up workshops available online and in person all around Ireland throughout the year. Finding out you have cancer can be daunting and life changing. Added to this, the visible side effects caused by cancer and cancer treatment can have a devastating impact on over all well-being. Look Good Feel Better believes that your well-being cannot take a back seat to your cancer, and that you are more than your cancer. Self-care is not a luxury but a priority as it promotes improved physical and mental health.

Objectives

Look Good Feel Better were looking for an interim General Manager for an 8 week period of time, someone who could step in seamlessly and ensure that the strategic plan and day to day operations of this not for profit organisation would continue to be delivered on.

Mantra had worked with Look Good Feel Better on their strategic plan so had a good insight into the organisation and crucially a trusted relationship with the General Manager and small hardworking team. As a result of this trusted relationship, Mantra was able to quickly deploy a senior strategist Róisín Coughlan, into the organisation for two months. Róisín and Martina from Mantra supported day to day operations, Róisín publicly representing the charity, assisted in fundraising and she capitalised on opportunities arising in order to drive the strategic plan forward.

The Outcome

The board knew that the organisation was in safe hands, with workshops being booked for clients of the charity, ongoing fundraising initiatives continuing, and a new fundraising and beauty event planned.